It allows you to design the magazine to the target audiences general taste which in turn, increases sales.
It gives you a better understanding on what stories to include and who to base them on.
Questions I need to ask
My magazine music genre is dance music.
How much would you be willing to pay and why?
What artists would you expect to see in this type of magazine?
What kind of stories would interest you and why?
What kind of colours on the magazine would attract you and why?
What kind of clothes would you expect to see on the models and why?
How frequently would you like the mag to be published (daily, weekly monthly)?
Would you prefer a paper copy or electronic copy and why?
What props (speakers etc) do you associate with the genre?
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